TL;DR
I help founders and operators turn their conviction into a story people trust. We do this through brand strategy, storytelling, and positioning.
Curious? Good.
How I Help โ in Principle
01 โ Clarity Session
The problem is never really the problem. We sit together, find the real one, and you leave with enough clarity to take the next step.
02 โ Personal Brand
We build the foundation for your personal brand in a way that sounds like you and shows your own thinking (others can tell when it's not).
03 โ Brand Identity & Visual Direction
We build the visual system for your brand, so every design choice you make from here feels intentional and consistent.
04 โ Brand Voice & Communication
We define how your brand speaks. The words, the tone, the message that stays consistent across everything.
Why Work Together ๐ค
I've spent three years inside the European VC and tech ecosystem. I understand how it works, who the players are, and what it takes to get noticed. I've also worked on a B Corp, so I care deeply about the impact my work has, and work with others who do as well.
I've built a comms role from scratch before, so I operate lean, wear every hat, and take full ownership in my work.
During our time together, I'll work closely on 1:1 with you personally. This is collaborative work, not just handed off.
How I Think โ it's good to have POV โ๏ธ
Here's where I write about it:


