framer wallpaper
framer wallpaper
man headshot

Andrea Valdivia

Brand Strategist

Helping early-stage founders or operators in tech turn their conviction into a story people trust, and know when to say it.

๐Ÿ“ Amsterdam, Netherlands

Open for new work

TL;DR

I help founders and operators find the human in their story through brand strategy, storytelling, and positioning. Anyone can say something. I help you say what you actually mean.

Curious? Good. Follow along.

How I Help โ€“ in Principle

01 โ€” Clarity Session

The problem is never really the *problem*. Instead of focusing on the wrong one, we sit together, find the real one, and you leave with enough clarity to take the next step.

02 โ€” Personal Brand

We build the foundation for your personal brand in a way that sounds like you and it shows you've thought things through (others can tell when it isn't).

03 โ€” Brand Strategy & Positioning

Anyone can tell a story. We go down the rabbit hole and find the human in yours. This allows for consistency.

04 โ€” Brand Voice & Communication

Only you know what you really mean. We find how to make others feel it too.

Who am I

I help founders and operators find the human in their story through brand strategy, storytelling, and positioning. Anyone can say something. I help you say what you actually mean.

Curious? Good. Follow along.

How I Think โ€“ it's good to have POV

The world needs more amateurs

Rekindling on doing the things we love โ€ข May 2, 2026