TL;DR
I help founders and operators turn their conviction into a story people trust. We do this through brand strategy, storytelling, and positioning.
Curious? Good.
How I Help โ in Principle
01 โ Clarity Session
The problem is never really the problem. We sit together, find the real one, and you leave with enough clarity to take the next step.
02 โ Personal Brand
We build the foundation for your personal brand in a way that sounds like you and shows your own thinking (others can tell when it's not).
03 โ Brand Identity & Visual Direction
We build the visual system for your brand, so every design choice you make from here feels intentional and consistent.
04 โ Brand Voice & Communication
We define how your brand speaks. The words, the tone, the message that stays consistent across everything.
Why Work Together ๐ค
I've spent +4 years inside the European VC and tech ecosystem. I understand how it works, who the players are, and what it takes to get noticed. I've also worked on a B Corp, so I care deeply about the impact my work has, and work with others who do as well.
I've built a comms role from scratch before, so I operate lean, wear every hat, and take full ownership in my work.
During our time together, I'll work closely on 1:1 with you personally. This is collaborative work, not just handed off.
How I Think โ it's good to have POV โ๏ธ
Here's where I write about it:


