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About Me

01 — The professional

For 3 years, I built comms from scratch in a Dutch private equity investing in European tech growth (I'm a young builder, and proud of it!). Ever since, I've been plugged into the European VC & tech ecosystem. I also worked in a Dutch art center as photographer so have a strong visual eye.

02 — The person

I'm a Peruvian living in Amsterdam for 7 years. I'm multipassionate and deeply curious, so I read across philosophy, psychology, and design. I write. I go deep on things I love. Communications felt like a natural fit because it lets me do what I love most: translate ideas into something people genuinely care about.

03 — What I believe in

I think most people communicate don’t communicate from conviction. I think many haven't taken the time to figure out what they stand up for, so they default to safe, hollow language that sounds like everyone else. The world also needs more amateurs. People who do things from genuine curiosity, and work on projects they like despite the fear or uncertainty. They bring enthusiasm and energy and this is what makes it easier for communication to land and build trust. I also quit most social media in 2022 because I wanted to be more intentional. I believe my attention was worth more. There's a healthier relationship with technology waiting to be built, and that conviction still drives everything I do.

04 — What I'm working in now

After 3 years building an in-house role, I left to bet on myself and build something of my own (more on this soon). I also write a Substack newsletter, go to community events and join some builder hackathons in Amsterdam.

  • videographer at a beach
  • guy hiking
  • street art
  • guy jumping
  • videographer at a beach
  • guy hiking
  • street art
  • guy jumping